Haier is the world’s leading smart home solution service provider, with “scientific and technological innovation” as the core, focusing on home appliances, smart home, industrial Internet and other fields, and is committed to creating a “full-scene smart life” through the Internet of Things and AI technology. Its brand ethos integrates science and technology, humanistic care and global vision to provide users with one-stop solutions covering smart homes, health management and convenient living. The blue technology image on the facade (such as geometric graphics, data halo, “4+7+ N” smart scene symbol), as well as the linkage picture of urban architecture and smart home displayed on the internal screen, intuitively demonstrate Haier’s technical strength in the field of Internet of Things and smart life. Metal, glass, matte flooring and other materials were used, along with cold white lighting and blue atmospheric lighting, to create a high-end technological feel; key area lights focus on products and highlight details (such as thin design of appliances, smart screens). Setting up interactive space can realize the control experience of smart devices and strengthen users’ perception of Haier’s “smart life”.